By Larry SCHWEIKART Ph.D.,Lynne PIERSON DOTI Ph.D.

Ever because the first colonists landed in “The New World,” americans have cast forward of their quest to make reliable at the grants of capitalism and independence. This publication vividly illustrates the heritage of industrial within the usa from the viewpoint of the enterprising women and men who made it ensue. Weaving jointly bright narrative with fiscal research, American Entrepreneur recounts interesting successes and screw ups, together with: how Eli Whitney replaced the form of the yank company landscape...the impression of the Civil conflict at the financial system and the next dominance of Andrew Carnegie and J. P. Morgan...the upward thrust of the shopper industry led by means of Asa Candler, W. ok. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett’s, Michael Milken’s, or even Martha Stewart’s adventure within the “New economic system” of the Nineties and into this day. it truly is an event to begin a enterprise, and the best possibility takers in that experience are marketers. this is often the epic tale of America’s marketers and the financial system they created.

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American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States by Larry SCHWEIKART Ph.D.,Lynne PIERSON DOTI Ph.D.


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